Yelp Officially Announces Fresh Feature for Bitcoin Merchants

blockchain yelp

Apr 28, two thousand fourteen at 22:23 UTC by Pete Rizzo

San Francisco-based merchant directory provider Yelp has officially announced a fresh functionality that permits bitcoin-accepting merchants to promote awareness of the payment method via its platform.

Tho’ rumors of the fresh feature have circulated since as far back as 10th April, this was the very first time that the company confirmed the news.

“We’re permanently thinking about how to make our business attributes more useful for consumers and businesses. That’s why we’re excited to announce that as of today, we’re adding a fresh attribute: ‘Accepts Bitcoin: Yes’.”

Business owners that accept bitcoin can now update their profile on to take advantage of the fresh attribute.

Finding the fresh feature

The fresh attribute will now be visible in Yelp profiles under the “More business info” section of all applicable entries.

Other attributes in this section denote whether the business accepts credit cards or has available parking.

Austin book store adds feature

One Austin, Texas-based bitcoin merchant was quick to embrace the feature, as he said he had long lobbied for Yelp to promote bitcoin.

Harlan Dietrich, holder of Plucky Fresh Books, has been accepting bitcoin for twenty months, but only more recently embarked using Yelp. Dietrich said that about a year ago he told the company he would refrain from getting a business account until Yelp accepted bitcoin, however he did create an account before this most latest announcement.

He voiced hope his initial holdout had an influence on this latest update, telling:

“I think I did plant a seed somewhere in the office.”

From the perspective of the ecosystem, Dietrich said he is blessed that Yelp has introduced the fresh attribute, as it is likely to be seen by the platform’s tech-friendly users.

“I think it’s excellent that we’re specifically targeting [early tech adopters] through a service like Yelp.”

‘Hum about bitcoin’

Yelp’s blog post also came with some extra information for those who may be unacquainted about bitcoin.

The company, which has a market capitalization of almost $4bn, lauded bitcoin as a “prompt, secure and low-cost digital payments” device that enables businesses to conduct transactions without storing sensitive user data.

Added the company:

“We’re hopeful the introduction of the Bitcoin attribute will provide yet another way for consumers to connect with good local businesses.”

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